We are in the final stretches of Holiday season and for me it is a triple threat with Xmas, my birday and then new years. During this time we are also trying to get a new label redesign and gear up for our next order.

This next year is going to really determine the state of this company. I don't mean that as a bad thing, but year 2 is where some expansion happens and really begins to test our ability to adapt to things going very wrong and very right. It should be interesting.

We have been sampling like madmen and its really starting to pay off around the area. The past month saw us at the mall every weekend for 8 hours stints to meet and greet as many holiday shoppers as possible. The next one will be all the new gym goers trying to shed off those holiday pounds. So look for us at your neighborhood gyms and other indoor athletic facilities during January!

Something I noticed with the sampling is I feel like we are doing some arts and crafts projects whenever we set up. We have our little easel and poster board, a pretty table cloth, a video for the table, a nice polo, a cooler of cold drinks and a mountain of Dixie cups sporting daisies and lady bugs; neither of which seem aware of the fact that old man frost is chillin' outside.

It always brings a smile to my face when I catch myself tripping over my words trying to explain this sweet sweet new beverage to people for the unteen thousandth time and forgetting if I told this person all of the important information yet.

I get to see people light up over the new local start up, love the tangerine, hate the tangerine, pick apart any detail imaginable, ask about low calorie, if we are getting new flavors, are we in wegmans/tops, drop names and locations we should contact and just as quickly disappear back to what they were doing.

Mike just got back from a brief trip in Florida. Scottie is keeping us from going bankrupt while still juggling his other job. The new guy Pat is working his butt off, and I am signing off on this post... unfortunately I have work to do.

So for now good morning world. If I don't see you again, good afternoon and goodnight.

-J