Caffeine = 2 Red Bulls or 2 cups of coffee
Rochester, NY


Friday, February 12, 2010

We're now Bi...weekly blogging

For starters, we've agreed on a schedule to blog regularly. We'll be blogging roughly every Monday and Thursday and you'll now hear from all of us, including the elusive Scott and Patrick.

We made the news at a local campus a couple weeks ago when someone placed our stickers in a bathroom. This was almost certainly in there since last October, so we hope people enjoyed what they read!Jake mentioned we had a meeting with a distributor in the area. We had Adam Podlesh, a 4th round draft pick veteran punter from the Jacksonville Jaguars join us for the meeting. He'll be helping us out with marketing and promotional events throughout the spring and summer - Major Beverage Season kiddos.

So a little about our new label and flavor (coming to a store near you NEXT WEEK...sorry for the delay). Raspberry apple is by far my favorite Vital Energy flavor and I can't wait to pound a few cases down.

Our new label has been up and running on our website for the better part of 3 weeks. We felt we needed a new label to more clearly get across just how much caffeine it contains, as well as the abundance of B Vitamins, and lower sugar to help prevent a caffeine crash. We also had to make sure our label didn't 'look like a generic Vitamin Water product'.

The background of our new label looks like a texture from far away, but in reality it has almost 7 single spaced pages of text large enough so you can read it when you're holding the bottle. It should provide some long and intense reading sessions when you are bored in class or waiting for your boyfriend/girlfriend to meet you for lunch. Every other line on the background says that Vital Energy has as much caffeine as 2 cups of coffee or 2 energy drinks (red bulls). We made them nice and vibrant so that they smack your brain from the cooler door.

We've decided to keep our muscle man bottle at least for the time being because we know people recognize it at this point. Let us know what you think of our label, muscle man, etc...Patrick left us this weekend to go see his girlfriend in West Virginia. Which reminds me, I better start prepping for Valentine's Day, something tells me it's coming soon!

Until next time...
-Mikey J...heyyy

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