The College Tour Has Begun.

The past few weeks have been busy with being brought into the Wright Wisner fold. Pat took a little vaca last week so Mike and I ended up hammering out a stressful week due to an email mix up.

After a few 12+ hour days we collected all of our drinks from our various warehouses and managed to make the delivery of 27 pallets to Wright Wisner (~2700 cases). This week they are starting to disperse us around their territory.

To make sure we use the end of the semester to our advantage we are going to be hitting a different college everyday (assuming not cold and rainy) to hand out drinks and flyers. After that will come High Schools and their sports teams. Then we are fully into the summer time.

We are one of the smallest brands that WW has ever carried and we are going to have to hit the streets hard to make sure you people know about it. With the expansion comes higher costs and the need for further investment. Over the next year we will be focusing on building our brand in the new territory and building up our reputation.

I am a amazed at how much traditional media fails to faze me anymore. With DVRs to fast forward and the pop-up ads making me actively hate a brand for being annoying it has become a total shot in the dark in order to hit your target consumer.

Over the next few weeks we will begin to start rolling out YouTube videos and really starting to focus on starting conversations with our fans and friends. So please let us know what is and is not working out there. What we should do different/better faster stronger etc.

Til then Pat should be posting about his adventures in the sunshine state.
-J