High Beamin for the Fall

August so far has been amazing, huge press and huge samplings.

Mike was on the air with brother Wease 95.1 right at the beginning of August.
This was followed by Scott getting his pretty mug into the insider for 20 questions. We have had at least 4 or 5 people asking where he works out because he is so diesel. Hahaha.

Scott high beamin in his office.

The following week we graced the Democrat and Chronicle thanks to Emily Shearing!
Online version HERE.

The timing of this was impeccable to put it lightly. The article dropped on Thursday and on Saturday/Sunday was Park Ave Fest 2010! Over the few days we sampled thousands of people and had countless people mention the article, the insider or brother Wease!

The calm before.

Behind the scenes during.

I also wanted to mention that the prank we pulled in February was aired on TruTV's Top 20 Most Shocking: Practical Jokers Gone Wild 2.
We came out in the #1 position! As soon as they post the episode online we will link to it... now we are just waiting to hear back from MTV. :D

Now we are heading into the Fall semester for colleges and starting to look into various chains in the area. We should be in about 7 or 8 colleges as well as 2 or 3 mountains for the winter. Of note is Geneseo. We will be in all the cafes, bookstores and 40+ vending machines! If there is anywhere we have missed, ask them to carry Vital Energy.

Along with the colleges we have started out ambassador program. Initially we will be trying it out in only a few schools to work out the kinks and continue to expand it as we learn from this first semester.

Bottoms up,
-Jake