High Beamin for the Fall

August so far has been amazing, huge press and huge samplings.

Mike was on the air with brother Wease 95.1 right at the beginning of August.
This was followed by Scott getting his pretty mug into the insider for 20 questions. We have had at least 4 or 5 people asking where he works out because he is so diesel. Hahaha.

Scott high beamin in his office.

The following week we graced the Democrat and Chronicle thanks to Emily Shearing!
Online version HERE.

The timing of this was impeccable to put it lightly. The article dropped on Thursday and on Saturday/Sunday was Park Ave Fest 2010! Over the few days we sampled thousands of people and had countless people mention the article, the insider or brother Wease!

The calm before.

Behind the scenes during.

I also wanted to mention that the prank we pulled in February was aired on TruTV's Top 20 Most Shocking: Practical Jokers Gone Wild 2.
We came out in the #1 position! As soon as they post the episode online we will link to it... now we are just waiting to hear back from MTV. :D

Now we are heading into the Fall semester for colleges and starting to look into various chains in the area. We should be in about 7 or 8 colleges as well as 2 or 3 mountains for the winter. Of note is Geneseo. We will be in all the cafes, bookstores and 40+ vending machines! If there is anywhere we have missed, ask them to carry Vital Energy.

Along with the colleges we have started out ambassador program. Initially we will be trying it out in only a few schools to work out the kinks and continue to expand it as we learn from this first semester.

Bottoms up,
-Jake

Hot, Wet, Rochester Summer Part III

Finale!

So to start this one off someone who is a power user on break.com decided to take our video and post it up HERE, and for that we have to say thank you so much. Not only did you help spread the word of Vital, MTV saw the video because of the 600k+ views it received in just about a week! They might use the video and even if they don't... WHO CARES. Another national network saw the video and for those counting, that is almost a milli in views between all the websites.

We also got in a new review from Caffeine critic describing how Vital might help save the world and all of humanity. Check out all the hot energy action! REVIEW

Since warped tour was in town and we had some backstage passes, Scottie and I figured it was worth going and scoping things out. Although we couldn't get any Vitals inside we did rock the Vital T-Shirts around the venue and actually had a few people ask if we had a tent set up anywhere... so we must be doing something right if people are starting to recognize us. We also scoped out the Monster truck to see how they did things and surprisingly they were not happy with us wearing Vital shirts in, on or around their setup. :P

On a lighter note though, we got to party hard with Andrew W.K.


And yes I made it on stage to party.

Recently we have been gearing up to approach Weggies and friends. Hopefully we have made a big enough stink and built up the brand enough for them to consider us. If anyone has a few moments and nothing better to do besides creeping on fbook we would love if you decided to send in a product suggestion... they do love to hear of any new and amazing products in the area!
WEGMANS

The most recent breakthrough that we have had though has been with samplings. For us it has been one of the most important ways to get people to try and be aware of the brand. As we have been growing though it is getting harder and harder to commit to small venues. With over 300+ stores and growing between 14 counties we have had to start looking at places with high foot traffic and population density. A few of these are Thursdays in the Square in Buffalo... yes TITS and yes tits are fun, Party in the park and of course 10 Ugly Men.

Tits was/is amazing because of the farmers market there, the free music @ Chase across the street, downtown during the day, 2 stores with product nearby, and no one bothering us about sampling on the street! Oh and of course the free concerts @ 6pm.

In the span of 8 hours we literally hit thousands of people and even gained some fans who helped lure more people to our little sample shop.


Scott and I also decided to set up during the 5k for 10 Ugly Men as well as using the main avenue through Genese Valley Park to set up a table and refresh people on the home stretch to the festival. Public property is loverly and the law enforcement definitely was thirsty and tired after dealing with so many drunk people! Luckily there was a pedestrian crosswalk sign to use as a banner anchor for not only our promotion but to keep the pedestrians safe as they venture into the street.

Sample count... 800+.

So I am finally caught up with the summer recap. We recently have started up a press campaign to get some lime light leading up to the fall months. Tune in next time.

Stay thirsty my friends,
-J